This guest post is by Karol K of Online Business Design blog.
Blogging is not only about putting together 400-2,000 words of text and publishing them on your WordPress site. As a blogger, you can choose from a much bigger variety of possible blog post types (and content in general).
Let me be honest and admit that Iโve wanted to compile this sort of list for a long time. Coming up with new ideas for posts every couple of days might lead you to a hard stop on a brick wall very quicklyโฆ I believe writerโs block is the more politically correct name for such a situation.
One of the most effective ways of fighting writerโs block is having a big resource file, containing lots of ideas and frameworks for new posts. Besides, writing standard, old-school blog posts can get boring very quickly. Thatโs why every blogger needs some variety in terms of content if they want to be doing this for a longer period of time.
This list is divided into a couple of sections depending on the purpose and characteristics of each content type. Feel free to treat it as a resource file โ รฑ you donโt have to go through the whole list at once.
Article style posts (aka standard blog posts)
1. How-to/tutorial posts
This is one of the most popular post types and one that arguably brings the most value to the reader. The most important thing to focus on while writing it, is to give some specific information on how to do/perform/attain/reach whatever is promised in the title of the post. Videos and images work very well as additional resources for how-to posts.
2. News posts
Typically used by bigger blogs, leaders in a given field that have their finger on the pulse at all times. They are usually short (less than 500 words) and share an important piece of news in a given market. There are a couple of downsides if you want to make them an important part of your publishing schedule: you have to be fast (thereโs nothing worse than yesterdayโs news), news has a short expiration date (itโs hard to turn a news post into a piece of evergreen content), and finally, you have to be publishing them at least once a day.
3. Definition posts
A.k.a. Wikipedia-style post. What you basically do is choose a term that has a significant importance in your field and define it using simple language, so the term is easy to understand for someone whoโs new to the topic.
4. Standard list posts
List post is one of the most popular post types in use today (youโre reading one right now). The basic idea is that you take a topic or a problem and you try to come up with a number of separate solutions to it. List posts are so popular because they are extremely easy to follow. Each point is usually not related to the other ones, which means that even a distracted mind can get a lot of value from the whole post. List posts are also great for bookmarking or sharing with friendsโprecisely because of their reader-friendly construction.
5. Resource/link list posts
Very similar to standard list posts. The difference is that now youโre not coming up with the content on your own, but searching for valuable information elsewhere and, in the end, sharing links to what you have found. This type of list post is very popular lately and many successful bloggers are using it as one of the most important elements of their publishing schedule. This kind of posts tend to get a lot of backlinks due to the fact that people who have been featured often like to let their readers know about that fact, so they go ahead and mention it on their blogs.
6. Profile posts
A profile is a post focusing on a specific person, usually someone famous or important in a given field. Profiles usually cover things like: why the person in question became famous, whatโs so special about them, what they have accomplished, and whatโs their history and background. There are no specific rules of creating a good profile post. You have to choose your target, find as much interesting information about them as you can, and combine it into an article.

7. Case studies
Case studies present a way of solving a problem based on a real-life example. They are usually constructed in a step-by-step manner presenting each step in a detailed way, and explaining why this specific solution has been chosen. Case studies usually end with a roundup of everything that has been done and present the final results.
8. Problems-and-solutions posts
This is similar post type to case studies, only here, the solution doesnโt have to be one that has already been applied. It can be a description of a theoretical solution to a problem, or an idea worth considering for other people struggling with the same problem. For example, letโs look at amateur bodybuilding as a topic. One of the most common problems in that field is gaining lean (fat-free) body mass. A bodybuilder-blogger might create a post targeting this specific problem by giving a number of possible solutions, like introducing a special diet, different workout regime, different hours of sleep, and so on.
9. Comparison posts
Every field has some specific characteristics or problems that can be solved by many different means. Comparison posts take two or more possible solutions and compare them to one another. Various aspects of these solutions need to be taken into account if the whole post is to be valuable. Itโs also good to point out a winner at the end. Some of the things you can compare against each other are: software, books, courses, companies, etc.โeven people.
10. Stories
Thereโs nothing like a good story. Stories are ones of the most reader-friendly types of blog posts. We รฑ humans รฑ are used to hearing stories ever since we were children. The power of stories lies in their ability of disguising certain messages while describing seemingly unrelated situations. You can create a story about someone who wanted to do something but failed because they didnโt know the most important elements of X, where โXโ is the thing you want to share with your readersโฆ Just an example.








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