This guest post is by Karol K of Online Business Design blog.

Blogging is not only about putting together 400-2,000 words of text and publishing them on your WordPress site. As a blogger, you can choose from a much bigger variety of possible blog post types (and content in general).

Let me be honest and admit that Iโ€™ve wanted to compile this sort of list for a long time. Coming up with new ideas for posts every couple of days might lead you to a hard stop on a brick wall very quicklyโ€ฆ I believe writerโ€™s block is the more politically correct name for such a situation.

One of the most effective ways of fighting writerโ€™s block is having a big resource file, containing lots of ideas and frameworks for new posts. Besides, writing standard, old-school blog posts can get boring very quickly. Thatโ€™s why every blogger needs some variety in terms of content if they want to be doing this for a longer period of time.

This list is divided into a couple of sections depending on the purpose and characteristics of each content type. Feel free to treat it as a resource file โ‰ รฑ you donโ€™t have to go through the whole list at once.

Article style posts (aka standard blog posts)

1. How-to/tutorial posts

This is one of the most popular post types and one that arguably brings the most value to the reader. The most important thing to focus on while writing it, is to give some specific information on how to do/perform/attain/reach whatever is promised in the title of the post. Videos and images work very well as additional resources for how-to posts.

2. News posts

Typically used by bigger blogs, leaders in a given field that have their finger on the pulse at all times. They are usually short (less than 500 words) and share an important piece of news in a given market. There are a couple of downsides if you want to make them an important part of your publishing schedule: you have to be fast (thereโ€™s nothing worse than yesterdayโ€™s news), news has a short expiration date (itโ€™s hard to turn a news post into a piece of evergreen content), and finally, you have to be publishing them at least once a day.

3. Definition posts

A.k.a. Wikipedia-style post. What you basically do is choose a term that has a significant importance in your field and define it using simple language, so the term is easy to understand for someone whoโ€™s new to the topic.

4. Standard list posts

List post is one of the most popular post types in use today (youโ€™re reading one right now). The basic idea is that you take a topic or a problem and you try to come up with a number of separate solutions to it. List posts are so popular because they are extremely easy to follow. Each point is usually not related to the other ones, which means that even a distracted mind can get a lot of value from the whole post. List posts are also great for bookmarking or sharing with friendsโ€”precisely because of their reader-friendly construction.

5. Resource/link list posts

Very similar to standard list posts. The difference is that now youโ€™re not coming up with the content on your own, but searching for valuable information elsewhere and, in the end, sharing links to what you have found. This type of list post is very popular lately and many successful bloggers are using it as one of the most important elements of their publishing schedule. This kind of posts tend to get a lot of backlinks due to the fact that people who have been featured often like to let their readers know about that fact, so they go ahead and mention it on their blogs.

6. Profile posts

A profile is a post focusing on a specific person, usually someone famous or important in a given field. Profiles usually cover things like: why the person in question became famous, whatโ€™s so special about them, what they have accomplished, and whatโ€™s their history and background. There are no specific rules of creating a good profile post. You have to choose your target, find as much interesting information about them as you can, and combine it into an article.

7. Case studies

Case studies present a way of solving a problem based on a real-life example. They are usually constructed in a step-by-step manner presenting each step in a detailed way, and explaining why this specific solution has been chosen. Case studies usually end with a roundup of everything that has been done and present the final results.

8. Problems-and-solutions posts

This is similar post type to case studies, only here, the solution doesnโ€™t have to be one that has already been applied. It can be a description of a theoretical solution to a problem, or an idea worth considering for other people struggling with the same problem. For example, letโ€™s look at amateur bodybuilding as a topic. One of the most common problems in that field is gaining lean (fat-free) body mass. A bodybuilder-blogger might create a post targeting this specific problem by giving a number of possible solutions, like introducing a special diet, different workout regime, different hours of sleep, and so on.

9. Comparison posts

Every field has some specific characteristics or problems that can be solved by many different means. Comparison posts take two or more possible solutions and compare them to one another. Various aspects of these solutions need to be taken into account if the whole post is to be valuable. Itโ€™s also good to point out a winner at the end. Some of the things you can compare against each other are: software, books, courses, companies, etc.โ€”even people.

10. Stories

Thereโ€™s nothing like a good story. Stories are ones of the most reader-friendly types of blog posts. We รฑ humans รฑ are used to hearing stories ever since we were children. The power of stories lies in their ability of disguising certain messages while describing seemingly unrelated situations. You can create a story about someone who wanted to do something but failed because they didnโ€™t know the most important elements of X, where โ€œXโ€ is the thing you want to share with your readersโ€ฆ Just an example.



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  1. not hello

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